Purpose of Role:
To support the day-to-day operational processes that enable the sales team to perform efficiently and effectively. This includes data reporting, performance tracking, distributor system support, trade scheme tracking, and coordination with field sales, finance, supply chain, and IT functions. The role ensures timely availability of sales information and execution support aligned with the commercial goals of the Dairy & Cereals business.
Areas of Responsibilities / Accountabilities:
|
Areas of Responsibility |
|
|
1 |
Sales Data Compilation & Reporting – Consolidate daily, weekly, and monthly sales data (primary & secondary) from various regions and distributors. Prepare basic reports for internal teams. |
|
2 |
System & Process Support – Assist with order management systems, distributor claims, beat plan mapping, and user support for SFA / ERP systems. |
|
3 |
Trade Scheme & Discount Tracking – Track execution of trade schemes, promotions, and distributor discounts. Ensure compliance with company policies and timely claims processing. |
|
4 |
Outlet & Route Database Management – Maintain and update retailer and distributor databases, coverage information, and outlet classification. |
|
5 |
Sales KPIs & Dashboards (Basic) – Assist in preparing sales performance KPIs, region-wise reports, and supporting dashboards (Excel, PowerPoint or Power BI if trained). |
|
6 |
Distributor Coordination – Communicate with distributors on order processing issues, documentation, claim forms, stock reconciliations, etc. |
|
7 |
Sales Team Coordination – Act as a support function for TSMs, ASEs and ASMs, ensuring timely data flow and issue resolution related to reporting or claim processes. |
|
8 |
Project Support & Documentation – Provide support in rollout of new systems, channel projects or product launches from operations perspective (data, logistics coordination, etc.). |
|
9 |
Compliance & Policy Adherence – Ensure proper documentation, record-keeping, and compliance with company SOPs in sales operations processes. |
|
10 |
Cross-functional Coordination (Support Role) – Liaise with Finance, Supply Chain, and IT teams to close operational gaps, including invoicing, delivery scheduling, and systems access. |
|
11 |
Learning & Upskilling – Continuously develop skills in Excel, BI tools, Salesflo, and trade terms management to grow into higher sales ops roles. |
|
Competencies |
|
|
1 |
Data Analysis and Data reporting |
|
2 |
Reporting of Primaries in SAP |
|
3 |
Reporting of Secondary sales in Salesflo and Excel |
|
4 |
Sales Operations Coordination |
Key Skills/Experience Required:
-
3-5 years of experience in sales operations, commercial coordination, data analysis, or back-end sales support in an FMCG, food, or dairy organization.
-
Data entry and database management
-
Report generation and formatting
-
Exposure to or understanding of ERP (e.g., SAP), preferred SFA systems
-
Basic knowledge of trade claims, distributor operations helpful
-
Numerically sound – comfortable working with sales numbers, targets, KPIs
Qualification:
-
BBA, Bachelors in Commerce/Economics, or related field.
-
Fresh graduates or up to 2 years of relevant experience.
-
At least 16 years of education