Purpose of Role:
To own the overall health of distributor inventory and replenishment performance across FFL's dairy, cereals & pasta 
portfolio (~150 SKUs, ~200 distributors), ensuring optimum product availability at the lowest sustainable inventory 
and working-capital cost, through robust cover-based replenishment norms, exception-based governance, expiry/excess 
control and close cross-functional coordination with Sales, Planning, Finance and Logistics.
Areas of Responsibilities / Accountabilities:
Areas of Responsibility
1
Own distributor replenishment ordering across the full FFL distributor network (~200 distributors, ~150 SKUs), 
spanning dairy, cereals and pasta portfolios.
2 Define and align distributor stock-cover policy and the overall replenishment policy by category.
3
Ensure process health by reviewing daily and weekly exception reports (stock-outs, low cover, excess inventory, 
expiry risk, payment-related order blocks) and directing corrective action.
4
Govern distributor ordering discipline; set escalation thresholds for abnormal or high-value orders to prevent 
channel stuffing or unplanned forward buying.
5
Drive expiry and inventory-ageing reduction across the network through optimized planning and timely 
liquidation of at-risk stock.
6
Coordinate with Sales, Planning and Logistics to resolve availability, credit/orderability and delivery constraints 
affecting replenishment.
7
Own the roadmap for replenishment dashboards, ERP/DMS-based exception reporting and process automation, 
so that operations are sustainable, reliable, consistent and data-driven.
8
Own people management and development for the replenishment team (Category Leads and Executive), 
including capability building and performance management.
Competencies
1 Supply Chain & Inventory Management (Order-to-Cash Cycle know-how)
2 People & Cross-Functional Leadership
3 Analytical & Data-Driven Decision-Making
4 Stakeholder Management (Sales, Finance, Planning, Logistics)
5 Continuous Improvement & Automation Mindset
Key Skills/Experience Required:
● 6–9 years of experience in FMCG supply chain, distribution/replenishment, demand-supply planning or distributor inventory 
management, including at least 2 years in a managerial or team-lead capacity.
● Hands-on experience with Distribution Management System (DMS), ERP platforms (SAP or equivalent) and inventory 
management.
● Strong working knowledge of stock-cover methodology, FEFO, ageing/expiry management and working-capital metrics.
● Prior exposure to managing a short-shelf-life/perishable category (e.g., dairy) or broader FMCG categories is a strong advantage; 
prior distributor/sales management experience is also valuable.
● Advanced Excel/Power BI skills for exception-based dashboarding and performance reporting.
● Demonstrated ability to manage a diverse SKU × distributor base (150+ SKUs, 200+ distributors) through an exception/controltower approach rather than manual, transaction-by-transaction monitoring.
Qualification:
● Bachelor's degree in Business Administration, Supply Chain Management, Engineering or a related discipline from an HECrecognized university; MBA or equivalent Master's degree preferred.
● Professional certification in Supply Chain Management (e.g., APICS CSCP/CPIM or equivalent) is a plus.
● Fluency in English and Urdu, with a working understanding of Pakistan's FMCG distribution and trade dynamics (general trade, 
wholesale and urban/rural distributor networks).